Promote your rating

Logos are available for services to use in promoting their overall quality rating to families.  

If your service has achieved an overall rating of Working Towards, Meeting or Exceeding the National Quality Standard (NQS) you can request the NQS rating logo on the national registers.        

Use or display of the logos is voluntary. The logos do not replace the ratings certificate that all assessed and rated services must display.

The logos were developed by ACECQA and the Australian, state and territory governments to improve awareness of the NQS.   

How to request your logo

1. Visit National Registers and find your service
2. Click More details
3. Click Request Logo
4. Fill in your details and read the Terms and Conditions of use
5. ACECQA will securely send the logo files and accompanying brand guidelines to the service's email registered in the NQA IT System.
6. To update your service's email address, log into the NQA IT System, click on your service and scroll to the Name and Contact Details section. Click edit and update necessary details.

A ratings chart is also available on the national registers to help services visually represent their rating in each of the 7 quality areas. You can access the ratings chart by following steps 1 to 2 above.

Quality ratings on the national registers will update approximately 2 weeks after your service receives its final assessment and rating report. This is to allow for the 14 day period in which a review of the quality ratings can be requested. The correct logo will be made available at this time.

It is an offence under the National Regulations to give a false or misleading statement about your NQS rating (regulation 72). If you have any questions about the usage of the NQS rating logos, please contact us.

Share information with families

Helping families understand more about the National Quality Standard (NQS) can support families to better understand your service’s strengths, and goals for improvement.

The NQS:

• is informed by research about best practice
• is designed to encourage ongoing quality improvement
• includes assessment and rating of services in seven key areas, including the education program, health and safety, physical environment, staffing, relationships with children, families and communities, and the management of the service.

For families this means greater individual care for children, and better support for children’s learning and development. Most services will receive one of the three middle ratings below.

Significant Improvement Required	Working Towards National Quality Standard	Meeting National Quality Standard	Exceeding National Quality Standard	Excellent
Service does not meet one of the seven quality areas or a section of the legislation and there is a significant risk to the safety, health and wellbeing of children. The regulatory authority will take immediate action.	Service provides a safe education and care program, but there are one or more areas identified for improvement.	Service meets the National Quality Standard. Service provides quality education and care in all seven quality areas.	Service goes beyond the requirements of the National Quality Standard in at least four of the seven quality areas.	Service promotes exceptional education and care, demonstrates sector leadership, and is committed to continually improving. This rating can only be awarded by ACECQA. Services rated Exceeding National Quality Standard in all seven Quality Areas may choose to apply for this rating.

To find out more about the NQS and how you can share information with families visit StartingBlocks.gov.au, our family focused website.

Telling the media

Contacting your local newspaper is one way of promoting your service’s quality ratings. 

We have prepared a simple media release template and some tips to help you reach the media. 

• Download the media release template and fill in the ‘blanks’ with information about your service. The information you receive in your assessment and rating report may be areas to highlight in the release.
  • Exceeding media release template
  • Meeting media release template
  • Working Towards media release template
• Take a look at the example media release to get an idea of how you can use the templates.
• Use plain language and avoid using technical jargon.
• Find an interesting angle about your service – this could be a particular initiative or program your service has which is different to other services i.e. a collaborative relationship with a local organisation or an activity program that encourages learning and development.
• Your media release doesn’t have to be too fancy – you can just put it in a plain document with the words ‘Media Release’ at the top or you might want to put it on your service’s letterhead like in our example release.